This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents
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Paperback: 342 pages Publisher: ICON Group International, Inc. (1 May 2009) Language: English ASIN: B002AJGZUI Product Dimensions: 17.8 x 2 x 22.9 cm Average Customer Review: Be the first to